The term “marketing” seems like a buzzword these days, but what does it really mean?
Marketing is anything that the producer/seller does to attract or maintain the consumer, thus increasing the chance of a sale.
- SEO (search engine optimization) is marketing because the purpose is to make your business findable online to potential buyers.
- Retail sales discounts is a form of marketing because the store has an oversupply of clothing inventory and is trying to provide incentive to buy, even at a loss (better a little money than no money).
- Costa Vida punch cards are marketing because they’re trying to maintain your business so you can get that coveted “free” burrito (hopefully sweet pork) after your 10th purchase.
- LinkedIn is marketing because you’re trying to show employers why they should “buy” you (AKA hire you and pay you for your service).
- Placing milk and eggs (dietary staples) at the back of the grocery store is marketing because they know you’ll have to see plenty of other food items on the way back that you’ll hopefully buy.
- Cleaning your home before you have it shown is marketing because you want to impress viewers so they’ll want to buy it (a gross and dirty house is a huge turn-off!).
What other examples of “marketing”
(official or unofficial) can YOU think of?
If you’re ready to take your knowledge of marketing to the next level (including understanding how to capitalize on the two current hottest trends of marketing), get in touch with us. I’m excited to share my 20+ years of sales/marketing experience with you so you too can provide quality products to our customers while also securing a high income for yourself. Let’s get started!